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Test bank for Advertising and IMC Principles and Practice 10th Edition by Moriarty Mitchell and Wells

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The version I have is an international version- the only difference is the cover and the pages are printed in black and white, the page numbers are a little skewed. All content inside is exactly the same as the U.S. printing. I compared it with my professor the first day of class. Opened it maybe twice all semester. Corners have a little bending.

Test bank for Advertising and IMC Principles and Practice 10th Edition by Moriarty Mitchell and Wells

Test bank for Advertising and IMC Principles and Practice 10th Edition by Moriarty Mitchell and Wells

Table of Content

1. Advertising
2. Brand Communication
3. Brand Communication and Society
4. How Brand Communication Works
5. Segmenting and Targeting the Audience
6. Strategic Research
7. Strategic Planning
8. The Creative Side
9. Promotional Writing
10. Visual Communication
11. Media Basics
12. Paid Media
13. Owned, Interactive, and Earned Media
14. Media Planning and Negotiation
15. Public Relations
16. Direct Response
17. Promotions
18. The Principles and Practice of IMC
19. Evaluating IMC Effectiveness

Appendices

Product Details

ISBN-13: 978-0133506884
ISBN-10: 0133506886

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