Test bank for Advertising and Promotion An Integrated Marketing Communications Perspective 11th Edition by Belch

-20%

Test bank for Advertising and Promotion An Integrated Marketing Communications Perspective 11th Edition by Belch

$30.00 $24.00

Instant download by Advertising and Promotion An Integrated Marketing Communications Perspective 11th Edition George E.Belch and Michael A.Belch Test bank after payment. Download sample
  • Description
  • Reviews (0)

Description

This is completed downloadable of Test bank for Advertising and Promotion An Integrated Marketing Communications Perspective 11th Edition George E.Belch and Michael A.Belch.

Instant download by Test bank for Advertising and Promotion An Integrated Marketing Communications Perspective 11th Edition George E.Belch and Michael A.Belch after payment.

Product Descriptions

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.In addition to thorough coverage of advertising, Belch’s eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

Test bank for Advertising and Promotion An Integrated Marketing Communications Perspective 11th Edition George E.Belch and Michael A.Belch.

Test bank for Advertising and Promotion An Integrated Marketing Communications Perspective 11th Edition George E.Belch and Michael A.Belch.

Table of Content

Chapter 1: An Introduction to Integrated Marketing Communications
Chapter 2: The Role of IMC in the Marketing Process
Chapter 3: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations
Chapter 4: Perspectives on Consumer Behavior
Chapter 5: The Communication Process
Chapter 6: Source, Message, and Channel Factors
Chapter 7: Establishing Objectives and Budgeting for the Promotional Program
Chapter 8: Creative Strategy: Planning and Development
Chapter 9: Creative Strategy: Implementation and Evaluation
Chapter 10: Media Planning and Strategy
Chapter 11: Evaluation of Media: Television and Radio
Chapter 12: Evaluation of Media: Magazines and Newspapers
Chapter 13: Support Media
Chapter 14: Direct Marketing
Chapter 15: The Internet: Digital and Social Media
Chapter 16: Sales Promotion
Chapter 17: Public Relations, Publicity, and Corporate Advertising
Chapter 18: Measuring the Effectiveness of the Promotional Program
Chapter 19: International Advertising and Promotion
Chapter 20: Regulation of Advertising and Promotion
Chapter 21: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
Chapter 22: Personal Selling (Online)

Product Details

ISBN-13: 978-1259548147
ISBN-10: 1259548147

Reviews

There are no reviews yet.


Be the first to review “Test bank for Advertising and Promotion An Integrated Marketing Communications Perspective 11th Edition by Belch”