Test bank for Canadian Advertising in Action Canadian 10th Edition by Tuckwell
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Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry.
This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications.
Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies.
Table of Content
Chapter 1: Advertising in a Marketing Communications Environment
Chapter 2: The Advertising Industry
Chapter 3: Consumer Behaviour Concepts and Target Marketing
Chapter 4: Strategic Planning Concepts for Marketing Communications
Chapter 5: Creative Planning Essentials
Chapter 6 :Design, Layout, and Production
Chapter 7: Media Planning Essentials
Chapter 8: Print Media: Newspapers and Magazines
Chapter 9: Broadcast Media: Television and Radio
Chapter 10: Out-of-Home Media
Chapter 11: Direct-Response Media
Chapter 12: Interactive Communications
Chapter 13: Sales Promotion
Chapter 14: Public Relations and Experiential Marketing
Appendix I: Marketing Communications Plan
Appendix II: Advertising Regulations