Test Bank For Electronic Commerce 10th Edition by Gary Schneider
Electronic Commerce 10th Edition by Gary Schneider Test BankDownload sample
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E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems
Table of Contents
Chapter 1. Introduction to Electronic Commerce.
Chapter 2. Technology Infrastructure: The Internet and the World Wide Web.
Chapter 3. Selling on the Web.
Chapter 4. Marketing on the Web.
Chapter 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.
Chapter 6. Social Networking, Mobile Commerce, and Online Auctions.
Chapter 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
Chapter 8. Web Server Hardware and Software.
Chapter 9. Electronic Commerce Software.
Chapter 10. Security for Electronic Commerce.
Chapter 11. Payment Systems for Electronic Commerce.
Chapter 12. Planning for Electronic Commerce.