Test Bank for Marketing Management 5th Edition by Iacobucci

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Solution Manual for Marketing Management 5th Edition by Iacobucci

Product Descriptions:

Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core concepts in marketing management with Dawn Iacobucci’s MARKETING MANAGEMENT, 5E. Simply pair this proven book with cases, group work, and/or simulations to create a dynamic and engaging upper-level course. MARKETING MANAGEMENT, 5E reflects the vibrant and challenging environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today’s managers must make.

Table of Content:

Part 1: Marketing Strategy
Chapter 1: Why Is Marketing Management Important
Chapter 2: Customer Behavior
Chapter 3: Segmentation
Chapter 4: Targeting
Chapter 5: Positioning

Part 2: Product Positioning
Chapter 6: Products: Goods and Services
Chapter 7: Brands
Chapter 8: New Products and Innovation

Part 3: Positioning via Price, Place, and Promotion
Chapter 9: Pricing
Chapter 10: Channels of Distribution
Chapter 11: Advertising Messages and Marketing Communications
Chapter 12: Integrated Marketing Communications and Media Choices
Chapter 13: Social Media

Part 4 Positioning: Assessment Through the Customer Lens
Chapter 14: Customer Satisfaction and Customer Relationships
Chapter 15: Marketing Research Tools

Part 4: Capstone
Chapter 16 Marketing Strategy
Chapter 17 Marketing Plans

Product details:

Language: English
ISBN-10: 1337271128
ISBN-13: 978-1337271127
ISBN-13: 9781337271127

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