Sale!

Test Bank for Marketing Management 5th Edition by Iacobucci

$30.00 $24.00

Test Bank for Marketing Management 5th Edition by Iacobucci

Download Sample

Description

This is completed downloadable of Test Bank for Marketing Management 5th Edition by Dawn Iacobucci

Instant download Test Bank for Marketing Management 5th Edition by Dawn Iacobucci after payment

Relate:

Solution Manual for Marketing Management 5th Edition by Iacobucci

Product Descriptions:

Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core concepts in marketing management with Dawn Iacobucci’s MARKETING MANAGEMENT, 5E. Simply pair this proven book with cases, group work, and/or simulations to create a dynamic and engaging upper-level course. MARKETING MANAGEMENT, 5E reflects the vibrant and challenging environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today’s managers must make.

Test Bank for Marketing Management 5th Edition by Iacobucci

Test Bank for Marketing Management 5th Edition by Iacobucci

Table of Content:

Part 1: Marketing Strategy
Chapter 1: Why Is Marketing Management Important
Chapter 2: Customer Behavior
Chapter 3: Segmentation
Chapter 4: Targeting
Chapter 5: Positioning

Part 2: Product Positioning
Chapter 6: Products: Goods and Services
Chapter 7: Brands
Chapter 8: New Products and Innovation

Part 3: Positioning via Price, Place, and Promotion
Chapter 9: Pricing
Chapter 10: Channels of Distribution
Chapter 11: Advertising Messages and Marketing Communications
Chapter 12: Integrated Marketing Communications and Media Choices
Chapter 13: Social Media

Part 4 Positioning: Assessment Through the Customer Lens
Chapter 14: Customer Satisfaction and Customer Relationships
Chapter 15: Marketing Research Tools

Part 4: Capstone
Chapter 16 Marketing Strategy
Chapter 17 Marketing Plans

Product details:

Language: English
ISBN-10: 1337271128
ISBN-13: 978-1337271127
ISBN-13: 9781337271127

People Also Search:

download sample test bank for Marketing Management 5th Edition by Iacobucci
5th Edition by Iacobucci instant download test bank for marketing management pdf
test bank marketing management 5th Edition by Iacobucci free download
management 5th Edition by Iacobucci doc scribd

Reviews

There are no reviews yet.

Be the first to review “Test Bank for Marketing Management 5th Edition by Iacobucci”

Your email address will not be published. Required fields are marked *