Test Bank for Marketing Management Fourteenth Canadian Edition Canadian 14th Edition by Kotler

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This is completed downloadable of Test Bank for Marketing Management Fourteenth Canadian Edition Canadian 14th Edition by Philip T.Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H.Cunningham

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Marketing Management 14e  is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Test Bank for Marketing Management Fourteenth Canadian Edition Canadian 14th Edition by Kotler

Test Bank for Marketing Management Fourteenth Canadian Edition Canadian 14th Edition by Kotler

Table of Content:

Chapter 1: Defining Marketing for the Twenty-First Century
Chapter 2: Developing Marketing Strategies and Plans
Chapter 3: Gathering Information and Scanning the Environment
Chapter 4: Conducting Marketing Research and Forecasting Demand
Chapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 6: Analyzing Consumer Markets
Chapter 7: Analyzing Business Markets
Chapter 8: Identifying Market Segments and Targets
Chapter 9: Creating Brand Equity
Chapter 10: Crafting the Brand Positioning
Chapter 11: Dealing with Competition
Chapter 12: Setting Product Strategy
Chapter 13: Designing and Managing Services
Chapter 14: Developing Pricing Strategies and Programs

Chapter 15: Designing and Managing Integrated Marketing Channels
Chapter 16: Managing Retailing, Wholesaling, and Logistics
Chapter 17: Designing and Managing Integrated
Marketing Communications
Chapter 18: Managing Mass Communications: Advertising, Sales
Promotions, Events, and Public Relations
Chapter 19: Managing Personal Communications: Direct Marketing and Personal Selling
Chapter 20: Introducing New Market Offerings

Chapter 21: Tapping into Global Markets
Chapter 22: Managing a Holistic Marketing Organization

Product details:

Language: English
ISBN-10: 0132161079
ISBN-13: 978-0132161077
ISBN-13: 9780132161077

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