Test Bank for Marketing Research 7th Edition by Burns

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This is completed downloadable of Test Bank for Marketing Research 7th Edition by Alvin C.Burns, Ronald F.Bush

Instant download Test Bank for Marketing Research 7th Edition by Alvin C.Burns, Ronald F.Bush after payment

Product Descriptions:

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
Test Bank for Marketing Research 7th Edition by Burns

Test Bank for Marketing Research 7th Edition by Burns

Table of Content:

  1. Introduction to Marketing Research
  2. The Marketing Research Industry
  3. The Marketing Research Process and Defining the Problem and Research Objectives
  4. Research Design
  5. Secondary Data and Packaged Information
  6. Qualitative Research Techniques
  7. Evaluating Survey Data Collection Methods
  8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
  9. Selecting the Sample
  10. Determining the Size of a Sample
  11. Dealing with Field Work and Data Quality Issues
  12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
  13. Implementing Basic Differences Tests
  14. Making Use of Associations Tests
  15. Understanding Regression Analysis Basics
  16. The Research Report

Product details:

Language: English
ISBN-10: 0133074676
ISBN-13: 978-0133074673
ISBN-13: 9780133074673

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